Aylsham Show News

2010 Awards announced with new category sponsors.

Local Food Heroes Launch: 24 February 2010

The launch of the Local Food Heroes 2010 event took place on Wednesday 24 February in Reeds Restaurant, 27-28 Tombland, Norwich.

The launch will take the form of a cookery demonstration from one of the 2009 category winners, Matthew Colchester, and two of his colleagues at Reeds restaurant: Andy Rudd and Des Artiss. The menu at the launch will use ingredients from the 2009 category winners, who were: de-lish Charcuterie (Wells), Mrs Temple’s Cheese, Recruiting Sergeant (Horstead) and St George’s Distillery.

Click here to find out what was on the menu?

The competition is an opportunity for readers to nominate any individual or business working in or participating in the food or farming industry. This could involve either creating, producing, cooking or marketing a food product of outstanding quality with passion and enthusiasm. Nominations can range from farmers to fisherman, chefs to butchers or brewers to bakers!

The launch will introduce four new category sponsors in addition to the championship sponsor, Bidwells.

Best new food or drink venture; sponsored by Adnams
Best local food producer; sponsored by BOCM PAULS
Best use of regional produce on a menu; sponsored by PIC UK
Best local drink producer; sponsored by Dewing Grain

To nominate online visit:
http://www.bidwells.co.uk/nominationform.php?contact_id=408

James Brooke, head of Bidwells Rural Land & Business in Norfolk, commented: 'As Championship Sponsor we are, for the fourth consecutive year, delighted to continue to support this excellent initiative to promote Norfolk food and drink businesses and particularly those smaller, dedicated, local producers who are championing the best in Norfolk produce.'

Sue Corning, of category sponsor PIC UK (Pig Improvement Company) is delighted to be involved: “PIC UK welcomes the opportunity to sponsor the Local Food Heroes at this year’s Aylsham Show. We are keen to promote British produce, particularly British pork, and look forward to seeing how regional produce can be used to create interesting and tasty menus.”

BOCM PAULS, sponsors of the ‘Best Local Food Producer’ category said: "BOCM PAULS is very pleased to show its support for the Aylsham Show, the local farming community and the food they produce through sponsorship of the Local Food Heroes competition."

Andrew Dewing, Chief Executive at Dewing Grain, explained why they had sponsored the awards. He said: “This is a fantastic opportunity for local drink producers to promote their wares. Winning one of these awards will be a great achievement and will pay testament to the quality and high standards of the local produce that is on offer in our region. This is an excellent initiative and we are extremely proud to be sponsoring the ‘Best Local Drink Producer’ and would like to take this opportunity to invite nominations.”

Adnams, sponsors of the ‘best new food or drink venture’ is delighted to be involved in the Aylsham Show Food Heroes competition: “as a business Adnams is passionate about supporting local food suppliers and producers - from the grain that we use in our beer to the fresh fish served in our restaurants and pubs. These awards are a great opportunity to celebrate the best of Norfolk and those businesses and individuals who have worked so hard and been so committed to creating local products with passion. Of course the awards are also a great excuse to sample new food and drink and we are very much looking forward to the judging process.”

Marian Williams, President of the Aylsham Show said: “We are keen to show support for small businesses through the Local Food Heroes competition – they are undoubtedly the lifeblood of Norfolk’s local economy. The support of four new sponsors is excellent news and we thank them as well as Bidwells who continue to sponsor the Championship Award for the 'Ken Dye Memorial Salver' presented at The Aylsham Show.”

To nominate online visit:
http://www.bidwells.co.uk/nominationform.php?contact_id=408